People go nuts when they lose sight of their mobile phones even for just a couple of seconds. It’s like life itself depends on it. Admit it! The moment consciousness hits you the first thing you do is reach out for your phone to check if you’ve got any Facebook updates, Twitter mentions, messages in your inbox, emails, replies, likes or +1’s in your Google+ account. You check for the latest news happening locally and internationally, the stock market, the weather, the traffic and just about anything and everything.
Let’s face it! The way to live and cope with modern living is through mobile. Mobile phones are no longer limited to simple voice communication. We have evolved into data communication through SMS and MMS. Smart phones are then invented not just for basic communication or keeping in touch with loved ones and friends, mobile communication has become vital for business as well. Simply put, mobile phones are essential for both personal and business use.
Out of 5.3 billion mobile subscribers across the globe, over 300 million are in the United States of America. Imagine being able to market your services as a real estate agent in America and make your listings readily available to all these people for viewing and inspection anytime of the day. Mobile marketing makes this easily possible and is the way to go to expand your business and be known.
Here are some ways to use mobile marketing:
When you use SMS marketing, you will be assigned a short code and short number dedicated for your business use. This number which you will display on flyers, websites and posters shall then be used by a prospective client to send their inquiry on a property via text. You will then receive real-time notification that gives you the chance to contact the home buyer immediately and set-up an appointment.
Mobile Flyer and Mobile Business Card
A customer may easily send their inquiry to your short number to receive description of the property and your contact details via text. You simply assign different short codes for every property in your listing to be sent to one short number. An example is for a client to text the code A90210 to 2211 to get information on House A in Beverly Hills. Upon sending that inquiry, the client will then receive an immediate response with the property description (number of bedrooms, number of bathrooms, square area, basement, patio, garden etc.) including your contact number, email and website.
When a client text their inquiry, you may include in your reply photos, videos or links to your website for him to view the property without actually walking into it. Mobile streaming saves both the client and you as the agent a lot of time as he can decide on the spot whether they’re interested with the property or not.
What’s best with mobile marketing is that you do not need to spend so much money and so much time marketing your listings and services to home buyers. At a fraction of a billboard, TV, radio or print cost, mobile marketing can easily be set-up where clients can have ready access to property information and contact details with automated response. You may set everything up so you can have more time to do business simultaneously. Best of all, you don’t get too stressed out from all the traveling and unfruitful appointments.
In business, staying true to tradition down to the last letter and dot will not get you any farther. Change is a must. To profit beyond imaginable you must ride with the times. The times call for modernization and we are living in an era of mobile revolution. Mobile marketing is the best way to go. It is the call of the times.